Mission Statement


Why we do it


You’re the world’s makers and doers.
The power behind the economy.
The re-builders, the growers,
the movers and the diggers.

We depend on you.
For food and shelter.
Roads and bridges.
Warmth and energy.
Safety and security.
Our world depends on you.
Day in and day out, you work with care and dedication.
And that’s why, day in and day out, we work for you.
By innovating to make the best product.
For you.

That’s why we reinvented rubber
and made a boot out of Purofort®.
To give you the safety and comfort
That you deserve.

We salute you.